Lightbody Uses Sob Story To Sell Albums

Playing the victim of whatever you can dig from your past is the “in thing” at the moment.
It’s like the sadder your story, in every possible detail, even though it’s coming from someone who travels in private jets and made 7 figure income.

It’s also the latest marketing technique for “The Voice” type shows on TV.

The latest is Gary Lightbody of the band Snow Patrol who’s press release is making the news media rounds as they are touring a new album.

Of course it all ends with “This is my shit and I have to start dealing with it”, though throwing it at everyone else still seems good marketing for selling records.